I've been approached for years by companies suggesting that I do something like this. Some manufacturers would create sample items, and they were nice, but they just weren't what I would do. Then I thought, I've spoken to more than 2,000 mothers over the last 15 years, dressed and undressed many babies, and I know what mothers and babies want in their clothing. Keeping babies comfortable and helping enhance their natural beauty is an integral part of my work. I felt I could translate my unique knowledge of babies into creating something very special.

The line was designed following a very clear vision - mine. I've seen too many parents struggling with their child's outfits in the studio. I've felt too many scratchy blankets in the shops. We know that babies don't like things being pulled over their heads, and that parents need fastenings that are easy to open and close, and won't pinch. We created the clothing to meet these needs, and filled the line with soft luxurious fabrics, stylish designs, and many practical little extras. Just because you're a baby, doesn't mean you can't be stylish.

If there are items in the range that say 'Anne Geddes baby, ' I think they are the Bear Suit and the Bunny Suit, with their distinctive approach to quality, extra detailing, and linings. I've envisioned the cuddly Bear Suit many times, and am so pleased with the translation of my design into a soft, delightful outfit that highlights each baby's loveliness. The Bunny Suit features those little ears, the fluffy tail, and the padded bottom. We all agreed that it's the only time in your life when you can get away with having a padded bottom and still look cute.

One of my favorite ages to photograph is newborns. It has been my great privilege to have had a number of extremely tiny babies in the studio, so it was essential to me, when designing my own range, that these extra special little ones were not overlooked. I created the "Newborn" size range for infants weighing four to seven pounds, or 1.8 to 3.2 kilograms. Often, with a smaller newborn, clothing and baby wraps overwhelm them. I felt it was very important for especially tiny or premature babies to have comfortable, soft clothing that fits, was easy to change, and that they looked beautiful in when their moms and dads proudly brought them home from the hospital.

It's all mix and match, so a number of cozy, well-crafted pieces can be combined in different ways to create a variety of outfits. I like the fact that our featured colors-dusty rose pink, soft sky blue, warm caramel, and creamy bunny yellow-are not too bright or predictable.

In all the research that we did, I found boys' clothing to be a little conventional. If you've got a boy, there's often not a lot around to choose from. I'm pleased that mothers can come into this range and make their young man look fabulous as well.

I'm enjoying the continuing process of using my images as an inspiration to create baby clothing and accessories, as well as designing for every season of the year as experienced in different parts of the world. A special element of this process is the feedback we receive from mothers, fathers, grandparents, and friends. Their stories and comments are so uplifting and precious to me because they speak straight from their hearts. I'm very moved by the depth of feeling they share.

There are a number of items that have personal stories attached to them, and one of them is the Anne Geddes Studio Blanket. It's the same blanket that I have used in the studio for years during my photo shoots, and it was a natural progression for me to include it in the range.

People ask me all the time how I get newborn babies to sleep. I don't have a magic formula, but I do have the Studio Blanket. You see, textured blankets tend to leave marks on a naked baby's sensitive skin that take at least ten minutes to fade once the blanket is removed - a big problem for me when I'm photographing. We thought, we have to beat this. Our solution was to make our own. My flannel blanket is extra large, so babies can be wrapped nice and securely, and they don't kick it off. It allows the babies' skin to breathe, helps prevent overheating, and best of all, leaves their tiny body looking as perfect as the day they were born.