Anne Geddes pure™

"Heirloom designs, using only the purest of fabrics, for the new little love of your life."

A very special baby clothing collection

Embracing the natural beauty of merino wool, baby muslin, and organic cotton, Anne's latest clothing collection is 100% Pure, 100% Natural and 100% Made in New Zealand. Classic layette garments are combined with innovative design elements making this a unique set especially for the newborn. Proudly made in New Zealand this collection features the finest of natural fibers that will be gentle not only on baby but also on the environment.

Available initially for newborn babies, as a set for either a boy or girl, or as individual items. You will treasure these garments as keepsakes of your precious baby's first days, and for those of generations to come.

As both a mother and world-renowned photographer of babies, Anne has drawn on her years of experience to create the essential set of garments for your newborn ... pure, natural and made with love.

Launched exclusively at the Anne Geddes Flagship Store located in the Downtown Disney© District in Anaheim, California, and online at www.annegeddes.com.

Anne Geddes introduces the 'pure Singlet™' to America

In Australia and New Zealand every new baby, and that is every new baby, wears a singlet* from the day they are born. This protects the chest area from being cold and adds a layer under the outer clothing, one pieces, shirts or pajamas.

The singlet* is an essential mother's purchase for any newborn 'down under'.

Made in New Zealand from beautiful organic cotton** the pure Singlet™* is designed to be gentle and soft next to your baby's skin. Anne's iconic newborn baby screen-print adorns the front and a soft muslin detail creates the perfect finishing touch.

The Anne Geddes pure Singlet™, part of the new anne geddes pure™ baby clothing range, is a first for the American market. The quality and finishing of the pure garments make for a perfect purchase, for this generation and the next.

Available Fall 2009 in limited quantities at www.annegeddes.com and in Anne's Flagship store in Downtown Disney, Anaheim, California.

* 'Singlet' is the Australian term for a sleeveless undergarment.

** Base fabric is certified organic cotton.

Cotton Lawn Gown & Petticoat Set

Your baby will look simply gorgeous in this classic gown and petticoat set. The greatest care has been taken in the design of these garments with attention to fine detail and finishing. Anne's delicate newborn baby illustration adorns the chest of the gown beneath a covering of baby muslin, and just a hint of muslin peeps out from under the hem. The petticoat has a tiny illustration on the chest and delicate shell buttons on each shoulder for ease of dressing. A lovely satin embroidered scalloped edge finishes both garments just beautifully.

Garment care: Cold machine wash on gentle cycle, dry flat and warm iron if necessary. Do not bleach, do not tumble dry.

Cotton Lawn One-piece

The classic baby boy's outfit ... simply perfect for bringing your baby home from the hospital. Made from 100% cotton lawn, this one-piece is soft against delicate newborn skin, and accents of muslin at the cuffs, ankles and chest make this a very special piece. Anne's delightful newborn baby illustration sits on the chest and a satin ribbon-tie opening at the back neck completes the look.

Garment care: Cold machine wash on gentle cycle, dry flat and warm iron if necessary. Do not bleach, do not tumble dry.

New Zealand Merino Hat

Combining pure and natural New Zealand made merino wool with 100% cotton baby muslin, this hat is just delightful. Perfect for any season, it will keep your baby's head warm and dry. Anne's iconic baby illustration is printed subtly on the front, and the cutest topknot sits nicely out of the way for your sleeping newborn.

Garment care: Cold machine wash on gentle cycle. Reshape and dry flat, cool iron if necessary. Do not bleach, do not tumble dry.

New Zealand Merino Booties

Soft and delicate, these booties have a drawstring ribbon attached at the ankle, are lined in 100% cotton lawn and have an outer layer of lightweight merino wool ideal for keeping little feet warm and dry all year round. Anne's sweetest little newborn baby illustration fits just perfectly on the top.

Garment care: Cold machine wash on gentle cycle. Reshape and dry flat, cool iron if necessary. Do not bleach, do not tumble dry.

New Zealand Merino Cardigan

Merino wool and baby muslin are combined in this wonderful cardigan with its curved front opening and single wooden button closure. Anne's iconic baby illustration is nestled in the corner and a delicate muslin binding finishes this garment just perfectly.

Garment care: Cold machine wash on gentle cycle. Reshape and dry flat, cool iron if necessary. Do not bleach, do not tumble dry.

Organic Cotton Leggings

These simple footless leggings are made from certified organic cotton* and feature a little muslin pocket on the front with Anne's baby illustration curled inside. Designed with a soft fold-over waistband to make sure your newborn is comfortable and finished with a muslin trim at the ankle.

Garment care: Cold machine wash on gentle cycle, dry flat and cool iron if necessary. Do not bleach, do not tumble dry.

* Base fabric is certified organic cotton.

Organic Cotton One-piece

Perfect for everyday, this one-piece is made from certified organic cotton* and features the sweetest little muslin pocket with Anne's baby illustration curled inside. Finished with a soft muslin trim at the cuff and ankle, and natural wooden button closures at the crotch and neck that allow for ease of changing.

Garment care: Cold machine wash on gentle cycle, dry flat and cool iron if necessary. Do not bleach, do not tumble dry.

* Base fabric is certified organic cotton.

Baby Muslin Wrap

Perfect for swaddling your baby or to use in the crib, this wrap is made from layers of 100% cotton lawn and muslin for the ultimate in softness and absorbency. Anne's gorgeous newborn baby print appears subtly behind the muslin. Your precious newborn will be just so comfortable in this wonderful natural wrap.

Garment care: Cold machine wash on gentle cycle, dry flat and warm iron if necessary. Do not bleach, do not tumble dry.